When the SEJ team asked Gary Illyes why we don't see AMP pages growing faster outside of news sites, he replied: “The format itself is open to anyone who wants to speed up their sites, it's not limited to just one type of site. Currently, we are testing AMP results with a limited number of publishers, but we are exploring ways to display AMP results from more sites. » Also, Google does not guarantee that your articles will show up in the AMP carousel. It depends on the searcher's search query and Google's algorithms whether or not they show your content, even if you passed the data structuring test and validated your AMP pages.
We also asked Gary Illyes why AMP users fax list can get traffic to their site through AMP pages but still don't see their AMP pages in the SERPs, Gary said, “AMP pages, just like normal web pages, can be accessed in several ways: from bookmarks, from search results, directly from the browser, etc. If I know a site is AMP-enabled, I will most likely paste the “/amp” at the end of the site URLs, and so the publisher will likely see a direct hit in their tracking software. That's not necessarily what happens to SEJ, but that's my best guess. » Advertising Continue reading below Editor's Note: Come see Gary LIVE at SEJ Summit Chicago on June 23 to learn more about AMP. What's next for AMP?
For publishers, we just wait. AMP pages are beginners in the SEO game. They are always trying to figure out where and how they fit into this crowded space. As Google continues to adapt and evolve its algorithm, the time and money invested are worth it. If you're disavowing just because someone told you to, and you've never had a problem with Google's penalties or manual actions, and you've never bad-linked, STOP! Disavowing links more than once a year is a complete waste of time. It's not a bad idea to do a link audit even if you haven't run into the gods of Google, but you . Finally, I wonder why it takes you so long to process your disavowal each month.