Can't predict performance - so you can't promise future income, you can't say that capital is guaranteed and profitable;
No exaggeration of publicity - so past performance cannot be exaggerated, and past performance of fund companies or fund managers cannot be b2c email list unilaterally promoted;
There can be no prize sales - so you can't say that you can get a red envelope or other prize when you buy your own product.
Previously, some operating classmates of fund companies complained to me that to be a fund e-commerce company is to dance in shackles. The one on the left is not allowed, and the one on the right is not allowed. I laughed and said, in fact, "jumped off the building in shackles" to be precise:
If you make it, everyone will say that it is because the product is good / the market is good / the company is good / the fund manager has the appeal / the marketing budget is in place, in short, various factors have b2c email list played a major role;
If you don’t do well, or you are named by the regulator, there is only one reason: the e-commerce operation is too bad.
After speaking, there is a "cry" below, is it true that there is no way to do it?
Neither. Two days ago, I traveled to Xi'an, climbed Mount Hua, saw the Terracotta Warriors and Horses, and visited the Shaanxi History Museum. On the plane back, I suddenly figured out this question. I think this is also the lifeblood of the fund company's Internet business— — "The Tour Guide Model for User Investment".
Terracotta Warriors - Crouching and Shooting Warriors
I believe that everyone has traveled. Whether you invite it yourself or listen to it, you must have enjoyed the service of a tour guide. So, do you know the difference between a good tour guide and a bad tour guide?
I won't give a shit first, just say the conclusion directly, and then analyze it. A good tour guide has three basic characteristics:
this is very simple
First of all, I am very good:
Emphasizes strong b2c email list business ability: he will not directly say that there are about 1.71 million cultural relics in the collection, but 1,717,913; he will say that he has received such and such a big boss, and even talked privately.
Emphasize that the publicity target is strong: I am introducing you to a very good scenic spot or cultural relic. For example, the treasure of the national museum was taken from us, but this cultural relic can only be ranked out of 10 here; the president of a certain country praised the museum as balabala.
Second is this is very simple:
Tell you how to simplify and focus on the key points: there are so many exhibits here, you can follow me to see these 15 groups, and tell you the route to watch these exhibits;
Tell you the reason behind the miraculous phenomenon: why the Terracotta Warriors will not leave the place even if they fall to the ground? Because the casting process of the ancients is to make the base first, and then pour yellow mud into the calf to shape the hollow torso. The bottom is heavy and the top is light, so even if you fall down and help you up, you will stand where you were more than 2,000 years ago;
Tell you that the tall things are actually closely related to our daily life: the tiger talisman seems to be far away from us. The "conformity" we talk about every day actually comes from here. In the Tang Dynasty, the military talisman was changed from a tiger to a turtle. The "golden turtle son-in-law" we usually say is actually derived from the powerful and powerful person who holds the turtle talisman.
In the end you earn:
Extract the selling points and package them as a whole: Based on the above, the best tour guide (that is, me) will explain to you the best attractions/exhibits. This trip is definitely earned;
Provide a way to satisfy good wishes: throwing coins in this pool to make a wish is very spiritual, touching this position of the statue can get rich, and putting a branch here can make people with bad waists straighten their waists;
I will teach you how to choose good products without earning your money: if you want to buy souvenirs or special products, the more advanced ones will say, I will tell you how to distinguish the true from the false and the quality. But I don't do business. If you want to buy your own, just follow the method I said, just pick one at random, and you will definitely not suffer. The beginners will say, I have an internal channel here, which can help you get it at the most affordable price. to the most authentic thing.
Okay, speaking of this, please compare the fund operation and product students again:
this is very simple
How many of the above three points have you completed?
No matter what type of transaction it is, whether it is buying lipstick or buying a fund, the bottom layer of users' basic understanding of the transaction is actually the core that has been formed over thousands of years: pay with one hand and deliver with the other. The hand that pays is the user's, and the hand that delivers is yours.