This article makes a detailed analysis of WeChat Reading from the aspects of functional architecture, user analysis, market conditions, operation analysis, and function optimization. WeChat Reading, which adopts the new method of "finding books with friends", although WeChat Reading missed the early opportunity to acquire customers in the e-reading market, with its simple design style, rich electronic copyrights and good book promotion, reading reading Ambience has gained a legion of loyal users. In the mature e-reading market, when Palm Reading and QQ Reading have taken up most of the market share, what method should WeChat Reading take to acquire its own loyal users?
This article will interpret the five parts of product function framework, market situation, user analysis, function optimization and operation analysis. Structure of this paper: Functional architecture: Take the business process as a clue, draw the functional architecture, and enumerate the usage path map of WeChat reading features Market status: Analyze phone number list the target user-defined market of WeChat Reading, conduct a comparative analysis of the competing product markets, and summarize the reasons for the current market performance of WeChat Reading User analysis: Conduct detailed analysis from the four aspects of number
of users, user growth, user overlap and usage time, and list user usage scenarios Function optimization: Through the above analysis, purposeful user interviews were conducted, optimization suggestions were made on the 7 detailed function points of WeChat reading, and two new functions were designed. Operation analysis: Combined with the existing operation activities of WeChat Reading, to better encourage users to read, two new operation activities were designed 1. Product functional framework 1.1 Functional structure diagram 1.2 User path 1.2.1 Open the APP to read (users have specific books they want to read) 1.2.2 Open the APP to read (the user