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sumaiya zahan
Jul 30, 2022
In General Discussions
"How Luckin can open a store so fast is actually related to the huge capital behind it." Recently in China, if you drink coffee, I think you will definitely pay attention to a blue brand, which is different from Starbucks' usual green. When many people drink this coffee, they have the most obvious feeling that the coffee is cheap and affordable. As a new user, the first cup of coffee is often given to you for free, and there will be a series of free or coupons for you after that. The brand of this coffee is called Luckin Coffee, the coffee "Little Blue Cup". This is a coffee brand that was born in 2018. The coffee brand has taken the country by storm at a very fast rate, and in 2018 they are said to have opened 2,000 stores . In the past ten years, Starbucks has basically opened around 2,000 stores in China. How luckin can do such a fast phone number list store opening is actually related to the huge capital behind it. It is said that in 2018 alone , the subsidies and money it gave out exceeded 1 billion yuan . So we see that in the matter of burning money, in the field of the Internet, Luckin Little Blue Cup is not the first. Let us recall the time of the shared travel war in 2012. At that time, there were only two leading companies, Didi and Kuaidi, and no one could eat the other. The competition behind them actually comes from the competition between Tencent and Ali. In addition to grabbing the leading companies in the travel field, the two companies are also considering how to quickly launch their mobile payments. In order to cultivate these habits in people, the two companies have also invested heavily. It is said that at that time, in order to grab the market, everyone gave more than 20 million to 30 million yuan in subsidies every day. Huge subsidies and burning money seem to be the only way for many Internet companies to develop in the early stage. In addition, we have also seen many other examples of burning money, including JD.com in the e-commerce field. has not been profitable for several years in its early years, but its investment and financing amount is quite large. He has invested huge sums of money into his logistics system, which he calls Asia One. So this is the business model we are discussing today called the fast financing model, that is, you can quickly raise funds, quickly burn money, and quickly occupy the market. This approach is actually a business model that is currently debatable.
Luckin Coffee, Luckin Coffee, the strategy behind quickly content media
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