Jun 27, 2022
In General Discussions
In July 2017, Snapchat incorporated a new way of linking web pages to Image Manipulation its application, a functionality that could become very popular among brands, media and users interested in bringing visitors to their website. The new functionality is called Image Manipulation Paperclip and its operation could not be simpler, since it allows any user to include a link in a Snap before sharing it. To do so, just click on the Paperclip icon in the Image Manipulation Snapchat toolbox. One of the most interesting aspects of this novelty is that it places Snapchat in a privileged position compared to Instagram , which does Image Manipulation not allow links except in the biography. This leaves users having to resort to forced solutions, such as including the phrase "link in my bio" in their posts. The only exception is users with more than 10,000 followers, who can attach links to their Instagram Stories. Until now, the only way to link your website Image Manipulation to Snapchat was to buy ads. With this new feature, it's easy for advertisers to drive organic traffic with Snapchat. It's also great news for media outlets, who finally have a solution to Image Manipulation direct users directly to their web pages. And that's not all: Snapchat has launched Image Manipulation two other tools at the same time as Paperclip, which are already available for both iOS and Android: Voice filters: With this feature, users can change the sound of their voice even if Image Manipulation they are not using a visual filter. Backdrops – A fun tool for adding backgrounds to snaps. Recently, it has also incorporated the Multi-Snap options (to record a video continuously that is later divided Image Manipulation into 10-second clips) and Tint Brush (to make contours on the images and modify the color). Without a doubt, Snapchat is working hard to continue updating itself and gaining the interest Image Manipulation of users and advertisers. Well done! How can I generate organic traffic with Snapchat? Paperclip gives us an easy and comfortable option to promote websites with Snapchat, but by itself it does not completely solve the problem: the ideal is to combine it with other strategies.