Plus, it doesn't help users understand what's on the page. 5. Don't put your company name at the front. In most cases, your website will already rank high for your company name. Leverage the fact that search engines give more weight to the words that appear at the beginning of a page title. Form your titles using your keyword phrases first, and then your company name if it makes sense. 6. Be specific. Every page on your site should have a specific purpose. It’s easy to create a unique page title for a blog. But e-commerce and business sites often run into repetition. page title reads “Your outdoor oasis awaits” while the title tag reads “Modern Outdoor Furniture” to show the intent of the page. Unique page titles help prevent traffic cannibalization. Cannibalizing happens when two pages from the same domain Cork Ladies Bicycles Zone rank for the same keyword and are stealing traffic from each other. With unique page titles, you’re less likely to create pages that Google believes are serving the same keywords. think about the specifics of the page in front of you, and try to describe it. For example, if a page is just about "toasters", the title should include your keywords centered on toasters. Don’t add generic keyword phrases like "kitchen appliances." 7. Get some help. Writing a great page title used to take a lot of practice and testing. But you can speed up the process by taking advantage of useful tools and templates to create original and high-performing page titles. If you enjoy the process of writing, try one of these headline analyzer tools: