This post was contributed by access ally, an active email list campaign certified consultant. Two years ago, it was predicted that the customer experience would overtake both price and product as a major differentiator between brands ... In 2018, that prediction came true. And now you have to quarrel to make sure your online course stands out from the competition. Becoming a "Best-selling course on this topic" is a major goal for course creators. Unfortunately, it can also lead to worn hamster wheels. Marketing, email check-in, facebook groups, and corresponding customer concerns ... It's all part of running a successful and profitable online course. You don't have to do that. Instead of doing everything yourself, you can use smart automation strategies to run profitable online courses without running irregularly. Smart automation means that technical tools are designed to work together. When building an online email list course, you have options for "Done for you" sites such as teachable and thinkific. These are systems that "Rent" or "Rent" space to build online courses. These solutions work well if you only offer one or two courses and aren't interested in further detailing how your content is released. The disadvantage of using these tools is that they do not provide the required depth of automation. Here we are talking about automation such as ... When someone signs up for a free course, they email list can log in directly to the members-only area and get into the habit of returning to the site whenever they want to learn. 100 credits will be automatically granted upon completion of the client's recurring subscription. These can be used to trade in as payments so that clients can access more material on the site. Logged-in clients can purchase with just one click (click here for amazon's attractive yellow button)website visitors who have started the checkout process but have not completed it will receive a follow-up email sequence and will be prompted to return and make a purchase. In short: the options made for you (as great as they are) do not